Latest News
August 13, 2025
THAILAND: How To Train Your Dragon Movie’s First In-Store Campaign at SF Shop

From 5 to 25 June 2025, SF Shop in Thailand hosted its very first How To Train Your Dragon movie campaign, bringing brand and product visibility to the big screen experience.

Located right in front of the cinema, the activation at SF Shop created an engaging space for Toothless fans to explore themed merchandise, connect with the brand, and take home a piece of the adventure.

August 12, 2025
INDONESIA: Jurassic World Rebirth Roars into Toys Kingdom

From 20 June to 20 July 2025, Toys Kingdom transformed into a prehistoric playground with the arrival of the Jurassic World Rebirth in-store campaign. Fans fresh from the cinema were able to bring the adventure home with the official Jurassic toy collection, featuring exciting replicas and collectibles from the blockbuster film.

August 05, 2025
TAIWAN: The All-new Theodora’s SUPERMAN Series Mechanical Watch is Here!

Inspired by Superman unwavering belief and strength, this limited-edition mechanical timepiece comes in 3 bold colorways: Speed Red & Blue | Deep Space Black & Blue | Kryptonite Green

Open-heart dial design reveals the movement in action.

A must-have collectible that pays tribute to a timeless classic!