Pacific Licensing Studio (PLS) is very honored to receive an award at Shopee Brand Summit 2023 held in Singapore on Feb 16, 2023.
This award recognize the Fastest Growing Brand Partnership for Lifestyle & Toys 2023, which was a joint collaboration between Shopee and Universal Products & Experiences. First of its kind in Southeast Asia, this Movie Mania campaign highlight two of Universal key tentpole Jurassic World Dominion and Minions: The Rise of Gru across Singapore, Malaysia, Thailand and Philippines. Consumers were incentivized to participate with top spender giveaways and Cashback vouchers, supported with lots of social media feeds and Shopee Livestreams to keep customers engaged at all times.