PHILIPPINES: Supersized Interactive Batcave Experience Centers Batman's 85th Anniversary at SM Malls

13 Jun 2024

Gear up Batman fans! Warner Bros. Discovery celebrates the The Caped Crusader’s 85th anniversary with rotating mall activations and retail pop-ups in SM Malls. A thematic interactive Batcave will excite fans of all generations --- with five creative zones in place, shoppers can traverse through Batman’s legacy and role play his iconic story. Collectors will also be able to get ahold of exclusive merchandise available throughout the celebration.



  1. Bat computer: Standing as the centerpiece of the activation, a towering 6 meters in height bat computer will surely amaze fans, and shoppers of all ages can easily relish the Dark Knight’s key milestones.
  2. Batcave Vault: Inside the cave are iconic lairs that provide fans with an interactive retail experience where they can exclusive merchandise to take home. 
  3. Garage and Training Zones: Complete your Batcave experience with the legendary Batmobile set! Inside these zones, fans can play numerous interactive games to level up their journey. Don’t forget to take your photos with numerous photo-ops deployed in all corners!
  4. Cosplay:  Get a chance to meet up close to your favorite DC Super Heroes and villains from the Batman Universe.


Fans can expect this activation in the following SM malls near their cities:


SM North Edsa: May 18-29

SM City Fairview: June 7- 20

SM City Marikina: July 1- 17

SM East Ortigas: July 18- Aug 4

SM City Masinag: Aug 25- Sep 8

SM City Sta Rosa: Sep 16- 30


For more than eight decades, the Dark Knight has consistently stood as an emblem of determination, courage, and justice. And even up to this day, Bruce Wayne’s relentless pursuit of justice and willpower has been globally recognized by fans of all ages. Make sure to not miss this exciting global celebration.