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Warner Bros. Consumer Products apoints Pacific Licensing Pte Ltd and Smarthead Holdings Ltd. as lice

20 January 2011

Territories to Include Southeast Asia and the People’s Republic of China

Burbank, Calif., (January 20, 2011) – Warner Bros. Consumer Products (WBCP) announced today the appointments of Pacific Licensing Studio Pte. Ltd. (PLS) and Smarthead Holdings Ltd. as the consumer products licensing representatives for the Company in territories throughout Asia. Under the appointment, PLS will represent the licensing business in Southeast Asia, including Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam, while Smarthead will oversee The People’s Republic of China, including Hong Kong and Macau. Both deals give access to WBCP’s portfolio of brands, including Looney Tunes, Tom & Jerry, Harry Potter, Batman, Superman, Green Lantern and Scooby-Doo, among others. The wide spectrum of licensing categories includes products such as publishing materials, apparel, accessories, stationery, gifts, novelties, as well as branded foods, pers