Starbucks + Miffy wins Licensed Promotion of the Year at the Licensing International Asian Awards 2025 🏆

We’re incredibly excited to share that Batman x Vanzo car fragrance has been shortlisted as a Finalistfor the Best Appliance, Automotive, or Electronic Product for Entertainment Brands in the 2025 Licensing International Global Excellence Awards! 

CJ Express x The Powerpuff Girls has been selected as a finalist for the Best Retailer for Entertainment Brand in the 2025 Licensing International Global Excellence Awards

Being recognized as a finalist is an incredible honor and a meaningful milestone. This journey has been one of hard work, growth, and passion, and we’re grateful to be acknowledged alongside such inspiring organizations.

Showcasing iconic characters in new formats through licensing

This article was first published on the Business Times on 9th October 2024, https://www.businesstimes.com.sg/singapore/smes/showcasing-iconic-characters-new-formats-through-licensing

Pacific Licensing Studio (PLS) announced its new role as exclusive master licensee of The Metropolitan Museum of Art (The Met) for Greater China and as the exclusive licensing and commercial activation representative for Southeast Asia and South Korea. PLS will join forces with The Met to deliver an innovative range of licensed offerings that captivate consumers in the region.

The Metropolitan Museum of Art in New York is a global cultural icon, drawing over 5.3 million visitors annually. With a collection of over 1.5 million works spanning 5,000 years from around the globe organized into 19 curatorial departments, the Museum presents nearly unlimited opportunity for licensed programs.

Under the terms of the three-year appointment, PLS will work with local partners across the region to produce and distribute a wide range of products inspired by The Met collection. Key categories include fashion, accessories, home furnishings, houseware, third-party promotions, and high-end branded food and health and beauty items. The collaboration aims to bring authentic stories of art, history, and culture housed in The Met to consumers across the region.

“This collaboration with PLS is a major step along our strategic path to expand The Met's global reach and introduce its iconic brand to new audiences in Asia.” Josh Romm, Global Head of Licensing at The Met said. “By working together, we will create innovative products and experiences that resonate with a multitude of consumers and create unique opportunities for them to experience the Museum's extensive holdings.”

This will be the first time The Met has appointed representatives in South East Asia and South Korea. “We are delighted to partner with The Met in these markets and to continue to build on its existing presence in Greater China markets.” said Neal Rudge, Managing Partner, Pacific Licensing Studio. “This game-changing endeavor represents a significant milestone for our company, unlocking a world of cross-cultural connection and historic exploration for a wide range of customers.”

With a primary target audience of sophisticated consumers aged 22 to 36, PLS will initially focus on Greater China, South Korea, Thailand, and Singapore. From there, the company plans to expand its reach to Indonesia, Philippines, Malaysia, and Vietnam, capitalizing on the growing demand for premium lifestyle products. 

Congratulations to the Pacific Licensing Studio team in Thailand – we are thrilled to win the BEST LICENSED PROMOTION award for Brown & Minions collaboration with 7-Eleven Thailand (CP All Public Company). 

We're thrilled to congratulate Pavilion Bukit Jalil on their remarkable achievement of winning two awards at the 'International Council of Shopping Centers' (ICSC) 2024 Global MAXI Awards, including the prestigious Silver Award for the WB100 Anniversary: Celebrating Every Story! 

Pacific Licensing Studio (PLS) is very honored to receive an award at Shopee Brand Summit 2023 held in Singapore on Feb 16, 2023.

This award recognize the Fastest Growing Brand Partnership for Lifestyle & Toys 2023, which was a joint collaboration between Shopee and Universal Products & Experiences. First of its kind in Southeast Asia, this Movie Mania campaign highlight two of Universal key tentpole Jurassic World Dominion and Minions: The Rise of Gru across Singapore, Malaysia, Thailand and Philippines. Consumers were incentivized to participate with top spender giveaways and Cashback vouchers, supported with lots of social media feeds and Shopee Livestreams to keep customers engaged at all times.

Award-winning global design studio, XM, unveil its first-ever flagship concept store in Singapore, with the region's most extensive collection of collectible statues. The flagship store will occupy 19,000 square feet across the third floor of Kitchener Complex and boast a premium lifestyle experience with over 300 prized statue collectibles conceptualized and designed in-house.

Don’t forget to check out the DC pod which houses XM’s unique Samurai line, a creative collaboration between Warner Bros. Consumer Products, DC and XM Studios, featuring Batman Shogun, Joker Orochi, Catwoman and more!

The XM Store experience awaits.

Opening hours:

Monday to Fridays - 11am to 8pm

Weekends - 10am to 8pm