From 5 to 25 June 2025, SF Shop in Thailand hosted its very first How To Train Your Dragon movie campaign, bringing brand and product visibility to the big screen experience.

Located right in front of the cinema, the activation at SF Shop created an engaging space for Toothless fans to explore themed merchandise, connect with the brand, and take home a piece of the adventure.

From 15 June to 10 July 2025, Toys Kingdom transported shoppers into the magical world of How To Train Your Dragon with an exciting in-store campaign.

From 20 June to 20 July 2025, Toys Kingdom transformed into a prehistoric playground with the arrival of the Jurassic World Rebirth in-store campaign. Fans fresh from the cinema were able to bring the adventure home with the official Jurassic toy collection, featuring exciting replicas and collectibles from the blockbuster film.

An Epic Dinosaur Adventure for All Ages

From July 2 to 20, 2025, the excitement of Jurassic World Rebirth came to life at Pakuwon Mall Bekasi through the Giant Jurassic Experience — an immersive event that thrilled fans and families alike.

This August, Pacific Licensing Studio is honoured to partner with SM Mall of Asia and Sanrio to bring fans a magical celebration like no other — marking My Melody’s 50th and Kuromi’s 20th anniversaries with “Together in Sweetness and Fun”, a heartwarming tribute to the iconic duo’s enduring friendship.

The hottest event this summer is kick off! CAPSULE’s DC inspired pop-up store open for a limited time from 7/11 to 7/27, featuring themes from Batman and the new Superman movie, releasing multiple merch items🔥

The pop-up store inspired by a birthday party 🎉🎂 , combining the classic style of Tom and Jerry with festive fun. The store includes a variety of limited-edition merchandise such as plush, keychain, crossbody bags and more. 📸There will also be a trendy K-style photo booth and photo opportunities featuring characters of the beloved franchise.

Shop official Barbie merch — from adorable kids' fashion to shoes, bedding & collectible dolls!

Spend 2,000 THB or more on Barbie items and get a chance to win exclusive gifts at Barbie Gachapon machine (limited quantities)!

Snap a pic with our Pink Passport Barbie Doll Box, post with #THBarbiePinkPassport and get free Barbie stickers and a chance to win special prizes!

Enjoy the DIY Bag Charm activity when you purchase Barbie products at the event on weekends and public holidays. (*Limited number per day)

The Superman Pop-Up is here — where fun meets fandom.

📍 Ground Floor, AEON Mall Nilai

📅 15 – 27 July 2025