Manila, 23 September 2018 - Color Manila, in partnership with Cartoon Network Enterprise and Pacific Licensing Studio successfully launched Adventure Time x Color Run at McKinley West Event Ground, Taguig City, Manila. The event was for everyone, first time runners to seasoned athletes and most of this runners participate as a celebration and capstone of their healthy living accomplishments. It also attracted lots of seasoned marathon frequenters and fans who gathered for the flag off for 3km, 5km and 10km run starting at 4:30am.
The theme of Adventure Time Run is conceptualized with the Color Run which is a unique paint race that celebrates healthiness, happiness and individuality. This also embrace the brand DNA of Adventure Time which is all about friendship, adventure and humour. This partnership allow participants or "Color Runners" to be doused from head to toe in different colors at each kilometre, following the rule that they start off in a white tee at the starting line and finishing in as many colors as they could.
Upon crossing the finish line, participants collected their specially designed Adventure Time Run finisher medal and freebies. Jake and Finn were also at the event to meet and greet with participants. The fun continues with an unforgettable Finish Festival with music, color inflatables and activity/game booths to entertain and engage the crowd. This event definitely act as a catalyst for our participants in Manila to live an active and healthy lifestyle.