Hello Kitty 50th Anniversary X Honda campaign has been awarded Best Appliance, Automotive, or Electronic Product at the 2025 Licensing International Excellence Awards!
This groundbreaking collaboration between Honda Thailand, Sanrio Southeast Asia, and Pacific Licensing Studio introduced the world’s first Hello Kitty limited-edition motorcycle—a stylish fusion of pop culture and mobility.
Launched on August 15, 2024, the campaign unveiled 2,000 exclusive motorcycles featuring Hello Kitty’s signature charm, complete with coordinated helmet, scarf, and key sets to offer fans a fully themed riding experience.
Blending playful design with functional innovation, the campaign showcased the power of character-driven storytelling in the lifestyle space.
A heartfelt thank you to Sanrio Southeast Asia and Honda Thailand for turning this extraordinary vision into reality.