From 15 June to 10 July 2025, Toys Kingdom transported shoppers into the magical world of How To Train Your Dragon with an exciting in-store campaign.
Fans explored a wide range of themed toys, including the World of Berk Book of Dragons, Soaring Toothless, and Fire Blast Battle Dragon, each capturing the charm and adventure of the beloved movie.
As an added treat, every purchase of How To Train Your Dragon products came with a FREE exclusive keychain, offering fans a keepsake to remember their adventure.
The campaign drew dragon enthusiasts of all ages, turning movie magic into treasured collectibles and keeping the excitement alive long after the credits rolled.