From 5 to 25 June 2025, SF Shop in Thailand hosted its very first How To Train Your Dragon movie campaign, bringing brand and product visibility to the big screen experience.
Located right in front of the cinema, the activation created an engaging space for Toothless fans to explore themed merchandise, connect with the brand, and take home a piece of the adventure.
The campaign not only delighted moviegoers but also strengthened the connection between the beloved franchise and its fans, making it a memorable highlight of the movie’s release in Thailand.