April 19, 2011, Singapore – PLS- Pacific Licensing Studio today announced obtaining the licensing and merchandising rights in Southeast Asia and India for Angry Birds – one of the world’s hottest and most popular entertainment and media brands. Angry Birds was first introduced in 2009 as a downloadable iPhone game, developed by the Finnish company Rovio.

The Smiley Company is pleased to announce their new partnership with Pacific Licensing Studio (PLS) as consumer products licensing representatives for the company in territories throughout Asia.

PLS is a newly formed licensing and brand management agency with headquarters and offices throughout Asia which specializes in consumer products licensing and promotions. The Smiley Company has partnered with PLS to help build and establish both the company’s Smiley and SmileyWorld brands through extensive licensing, marketing and PR initiatives throughout Asia.

Under the appointment, PLS will represent the licensing business in Southeast Asia, including Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam.